The NCF sought some distinctive yet versatile visuals, that would stand out while harmonizing with their existing graphics.
Using elements from the Nordic Climate Facility (NCF) logo, Kattens Media crafted three playful characters that would help tell the story in the explainer.
Kattens Media illustrated the application process with a creative approach – ideas taking the form of bubbles, evolving into cogwheels, and culminating in the transformation into sustainable houses adorned with solar panels on their roofs.
The three NCF characters have since expanded their presence, appearing on the NCF webpage and across various publications.
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